The Challenge
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The Quilt Patch, located in Fairfax, Virginia,
provides quilting supplies, quilting services, classes, and Bernina
products to quilters in the DC Metro area.
The Quilt Patch had a neglected website. It
contained errors and was rarely updated. The shop owner wanted to use her
website as a strong marketing tool; instead it was a liability. Her goals:
increase traffic, advertise the current class schedule, and share shop
news and updates.
Our goal for the Quilt Patch's redesigned website
was to create an updated resource for current and potential customers that
would create excitement and drive people into the store.
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The Solution
www.QuiltPatchVA.com
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We completely redesigned the Quilt Patch website. We
reconfigured the structure of the site and designed a template that
reflected the tastes of the owner. We added images of class samples and
posted supply lists in PDF format for students to pull down. We have also
added a page where students can search for classes by the teacher's name,
adding functionality to a formerly static site.
We maintain the Quilt Patch website, making major
updates on a quarterly basis to coincide with the print newsletter and
class schedule. We also make periodic updates to the content and
optimization, working with our client to keep the content fresh.
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